Week 5 post 1
I chose the subway and hungry bear. The difference between their target markets are subway is trying to market to a younger demographic I think people that are health conscious and socially responsible. hungry bear deli is trying to target an older more mature clientele that has more money, or that’s willing to pay more for quality.
The obvious differences between each website are subway is trying really hard with their branding or image to seem like they are socially responsible and convince the client to eat their sandwich and not to worry about quality. They use bright colors and graphics to persuade the customer. The hungry bear deli is more personable and looks more real to me. I notice the care and the detail more on this site. It seems more small, local business that cares about the clients needs. They also seem more geared toward being on all the social media outlets to appeal to a young market. There can be a crossover I think if the client wants a quick sandwich or if they have time a deli atmosphere where they can enjoy sitting and eating.
The obvious differences between each website are subway is trying really hard with their branding or image to seem like they are socially responsible and convince the client to eat their sandwich and not to worry about quality. They use bright colors and graphics to persuade the customer. The hungry bear deli is more personable and looks more real to me. I notice the care and the detail more on this site. It seems more small, local business that cares about the clients needs. They also seem more geared toward being on all the social media outlets to appeal to a young market. There can be a crossover I think if the client wants a quick sandwich or if they have time a deli atmosphere where they can enjoy sitting and eating.
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